For example, if you search for the word “boat,” a single sponsored link relating to boats will come up. It also means that DuckDuckGo doesn’t have certain resources and features that other search engines do, such as targeted advertising and saved search histories.Ĭurrently, the site makes money through contextual advertising. The idea is that the Feds or police won’t come knocking on the company’s door because it doesn’t have anything to give them. That’s why I decided to stop storing IP addresses.” I figured it would only be a matter of time, so I really wanted to get that out of my hands. I didn’t really like the idea of being subpoenaed. The more he talked to people on sites like Reddit, the more he began to question Google’s way of doing things. “I thought it was kind of creepy that search engines would have all of that data when someone had not opted in to share it,” says Weinberg. “There was also this history of search engines being subpoenaed for records of people’s personal search histories. Sure, Google averages a billion, but that’s not bad for a company that previously consisted of a single employee (Weinberg recently upped that number to the full-time equivalent of six or seven staffers). On Valentine’s Day, DuckDuckGo started to record more than a million searches a day. I wasn’t really using any analytics because there wasn’t a point - we didn’t have any traffic yet.” I was just using the default server stuff. “Quite honestly, I had never really thought about this topic at all. People started asking basic questions like ‘How long are you keeping your logs?’ and that kind of stuff. “What happened was that I soft-launched the search engine to the community I was in, which was the Hacker News and Reddit community, and almost immediately I got questions around search privacy,” says Weinberg, who started DuckDuckGo in 2008. ( MORE: When Targeted Ads Attack: Engagement Rings, Teen Pregnancy and 55 Gallons of Lube) Those are both radical moves in an industry where collecting personal information is big business. Gabriel Weinberg, however, started the search engine mostly as a way to focus his creative energy after selling another website he started, NamesDatabase, in 2006.
If you aren’t familiar with the site, it’s a search engine with a decidedly spare aesthetic that doesn’t log IP addresses or record your search history. Follow commitment to user privacy was more or less an afterthought.
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